The Challenge

We started with an in-depth audit of Borr Drilling existing webpage. The site was cluttered with diluted information spread across many pages—some containing only one or two sections. It lacked a well-defined architecture, with no clear direction for users to follow. The calls to action were inconsistent, and the content placement failed to highlight the benefits of working or partnering with Borr Drilling.

Setting the Direction

Working closely with the client team, we conducted a series of workshops to brainstorm the website goals, audience needs and user journey milestones. 

With key insights in hand, we began by mapping out the distinct needs and user paths of diverse audience segments. For investors, the priority was access to accurate and up-to-date information about the client’s financial performance, growth strategies, and operational structure. For potential employees, the focus was on showcasing Borr Drilling values and opportunities for career development.

Website Architecture

We restructured the site navigation by clustering topic-specific content into dedicated menu sections, eliminating unnecessary pages, and refining calls to action. This ensured that the users could easily find the information they were looking for—whether that was key company data or career opportunities.

UX Wireframes

Once the structure was finalised, we created user experience (UX) wireframes to define the layout and flow of the website. Defining clear steps in the user journey improved the overall experience.

Design System

To maintain consistency, we developed a comprehensive design framework that outlined the colour schemes, typography, and interactive elements, providing clear instructions to the development team. This guide ensured that future updates to the website would remain consistent with Borr Drilling brand identity.

UI Design

We modernised the interface, replacing large, clunky buttons with subtle, intuitive design elements in line with a logical user journey hierarchy, using larger buttons for important junction points. Colours were redefined to highlight important information, while irrelevant visual elements were removed. The footer, which previously offered little value, was revamped to offer users a more informative and navigable experience.

Interactive Elements

Adding complex UI design elements, such as the financial calendar and stock market data display, was no easy task. To ensure the tools were accessible and aligned with the brand identity, we redesigned all modules, graphs, filters, and icons, allowing users to make informed decisions quickly.

The Result

UX strategy and redefined UI design equipped the development team with a valuable framework and guidelines that paved the way for a structural, intuitive, and visually appealing website. This foundation allowed for a seamless user experience that effectively meets both business goals and user expectations.