Unveiling Aerospace Innovation - Airbus 3D Explainer Video
Client:
Airbus
Location:
Global
Industry:
Aerospace & Defence
Established in 1970, Airbus sets the gold standard for pioneering aerospace manufacturing and maintenance solutions.
Our explainer video helped Airbus raise awareness of AirCobot, an intelligent aircraft inspection robot developed by Airbus and its partners. Using sophisticated 3D animation techniques, we matched the product features with the pressing needs of the business audience.
- 3D Animation
- Motion Design
- Explainer Videos
The Challenge
AirCobot is a real game-changer in the industry, as it replaces traditional aircraft inspection procedures with automated solutions. Airbus sought to raise awareness of the product and encourage aviation industry leaders to adopt the innovation. The challenge was to communicate the complexities of AirCobot to a non-technical audience of procurement and managerial staff, making the product features understandable and appealing to all.
Our Solution: Benefit-Driven 3D Explainer Video
We decided to re-engineer the communication around AirCobot with a pinch of creativity. Instead of describing the technical features (typical engineering talk), we identified key product benefits relevant to the target audiences and contextualised them in an easy-to-grasp animated video.
Our explainer video addressed the following communication goals:
- Detailing the robot's functionality.
- Highlighting its advantages over manual aircraft inspections.
- Encouraging business partners to explore its benefits.
Here’s how we delivered it.
Showcasing Key Benefits
We emphasised three main advantages of AirCobot: faster inspections with reduced aircraft downtime, lower maintenance costs, and the repeatable precision of automated inspections.
Creative Visualisation
We showcased the product as a worthy companion that works alongside human co-pilots and maintenance staff. To foster product adoption, we presented AirCobot not as a cumbersome machine but as a lightweight, intelligent solution.
3D Animation
To generate positive emotions and maintain engagement, we utilised rich 3D visualisations and dynamic transitions, illustrating AirCobot pioneering role in the aerospace industry.
The Result
Our explainer video successfully demystified AirCobot features for a non-technical audience. By focusing on easily understandable benefits and using compelling visual storytelling, we helped Airbus convey the product significance as a game-changer in the industry, encouraging wider acceptance and curiosity among potential business partners.
Creating a 3D explainer video for Airbus AirCobot presented an exciting opportunity to translate complex robotics innovation into compelling narratives and visuals. By prioritising clear, benefit-driven communication and engaging visualisations, we've made AirCobot features accessible and appealing to all, paving the way for its adoption across the aviation industry.
Jakub Lebuda
CEO
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