Curving the Ball with 2D & 3D World Cup Animation for GWC
Client:
GWC
Location:
Qatar
Industry:
Transport, Logistics & Fulfilment
GWC is a leading provider of logistics and supply chain management solutions. With 20 locations in Qatar and beyond, the company deals with logistics big and small, from relocations to being a key partner of major sporting events, including the 2022 FIFA World Cup.
We designed and delivered a brand awareness campaign assets using creative, tell-it-all imagery to establish GWC as a renowned logistics partner catering to all market segments.
- Creative Concept
- 3D Animation
- Graphic Design
- Photography
The Challenge
Facing tight deadlines, we were tasked with delivering captivating awareness imagery to be shown on stadium screens during the 2022 FIFA World Cup.
GWC sought to enhance its brand recognition as a large logistics enterprise catering to B2B clients across industries. To achieve this, we needed to draw an emotional narrative with the B2B audience by making logistics a highly engaging topic.
Our Solution: Making People’s Lives Easier Together
Our creative concept centred on visual stories involving three key audience personas: an engineer, a sports coach, and a cook, whose work is made possible by GWC large-scale delivery framework. By placing each persona on a relevant logistics platform, we aimed to showcase how operations run smoothly around the clock and around the world, making people's lives easier.
Delivering Your World
We brought the concept to life with extensive 3D modelling, creating stop-motion footage, photo shooting, and finally, delivering the animations — all done in time to test the visuals at the stadiums before the first whistle. Showcasing the scope of operations, we depicted a globe crisscrossed by the GWC fleet. To ensure consistency and memorability, we used this theme throughout all the collaterals and adapted the animations for interactive AR. Watch the video to see the fleet in action.
The Result
The campaign solidified GWC as Qatar's leading logistics and supply chain management provider, hitting the back of the net on time right before the World Cup.
Our concept demonstrated the fusion of brand awareness and creative design. With animated videos, extensive 3D modelling and compositing, and a professionally conducted model photo shoot, we've highlighted GWC critical role in the FIFA World Cup 2022, showcasing the logistical prowess in a compelling, visually engaging manner.
Jan Kuczyński
Chief Creative Officer
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