Universal Partner Marketing Concept for Microsoft

Client:

Microsoft

Location:

Poland

Industry:

Technology, Media & Telco

Microsoft Poland leverages its extensive network of partners as a key B2B sales channel for its cloud solutions.

We designed and executed a multi-channel partner marketing campaign to engage and educate local e-commerce and accounting business leaders about the value of Azure-powered ERP solutions.

Partner Marketing
Lead Generation
Social Media Marketing
Content Marketing
Webinars

Microsoft Poland partner marketing campaign visual showcasing e-commerce business growth on a smartphone.

770k+ Campaign Impressions

320+ Leads

160+ Webinar Attendees

The Challenge

To build awareness of its Azure-powered enterprise resource planning (ERP) solutions, Microsoft sought to develop an integrated partner marketing strategy. The goal was to showcase Microsoft Partners, Initius and PC Soft, as reliable ERP solution providers to business decision-makers with varied technical backgrounds.
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‍Our Solution: Comprehensive Digital Marketing Campaign

To identify specific knowledge gaps and business needs, we thoroughly researched the behaviour patterns of Initius and PC Soft customers. With the insights at hand, we crafted a cross-channel content marketing strategy that educated and converted prospects into leads with quality industry insights.

Our approach incorporated these key components:

Thought leadership articles
Client case studies
Animated product presentations
Industry webinars

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Thought Leadership

We authored and published two expert articles on cloud computing in MIT Sloan Management Review Poland and Puls Biznesu, two established and credible business publishers.

MIT Sloan Management Review articles on e-commerce growth and cloud computing trends for Microsoft Poland media campaign.

Awareness

To showcase the value of Microsoft cloud-based solutions in action, we created two industry-specific case studies for lead-generation campaigns on Facebook and LinkedIn.

Partner marketing content on financial services and e-commerce websites - Microsoft Poland digital marketing ads strategy.

Education

We leveraged and exhibited partners’ expertise to educate the audience on the potential of cloud enterprise solutions with two industry webinars and animated videos promoted on social media.