Turning Vast Product Portfolio into Digital Experience
Client:
DOW
Location:
Saudi Arabia
Industry:
Construction & Chemicals
The Dow Chemical Company is the world’s leading producer of construction chemicals with a diverse product portfolio.
We transformed Dow vast product catalogue into an intuitive mobile app that empowered the sales team, making the product presentation an awe-inspiring experience.
- App Development
- User Experience Design
- 3D Design
- Interactive Visualisation
Concept
Our goal was to simplify exploring Dow offering, which often felt overwhelming due to the product volume. Instead of flooding customers with catalogues and spreadsheets, we created an engaging discovery journey modelled on an isometric city. The mobile app we developed helped Dow's field force effortlessly guide clients through the entire range by placing the products into the context of their application.
Key Features
A bird's eye view feature enabled smooth navigation across the richness of data, allowing customers and the sales team to “zoom in” for deeper product exploration.
With a sleek content management system (CMS), the Dow sales team could seamlessly update the product portfolio, tailoring the sales strategy to unique customer needs.
Execution
We managed an end-to-end process from prototyping to coding, testing, UX design, and implementation in just four weeks.
Impact
The app served as a one-stop shop for product presentations and assisted selling at the Dow Middle East Innovation Centre in Jeddah.
The Result
A user-friendly interactive Android catalogue tailored to different touchscreen models.
Many large B2B brands grapple with the challenge of showcasing an extensive product range in a single engaging digital experience. Our team not only excelled in creative design but also in implementation, delivering a responsive mobile app that enhanced assisted sales for Dow.
Jan Kuczyński
Chief Creative Officer
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