The Challenge

The company sought effective and innovative ways to reach and engage a narrow audience of 1000 commercial airline executives.

‍Our Solution: Educational Content Hub That Drives B2B Leads

We created “Food for Thought”, a content marketing platform that provides quality insights into inflight retail and catering trends, industry news, and solutions, establishing dnata as the voice of the industry. 

From persona discovery workshops to formulating the content strategy and website development, we managed the project end-to-end, delivering a range of niche industry articles and videos.

Visual Content and Interactive Storytelling

Platform Performance Analysis and Lead Engagement

Our team also provided media briefings, developed advertising formats, collected leads, nurtured them with email marketing and social media remarketing activities, and reported on final results. The content hub has attracted 1500+ niche industry visitors, adding up to 25,000+ article views on LinkedIn.

The Result

Tailored and insights-rich content helped dnata build positive relationships with industry leaders and prospective customers. Our content hub has improved the client’s bottom line and brought a direct return on investment. The project also had an internal communication impact through knowledge sharing, facilitating the integration of new entities joining dnata via a global acquisition process.