The Goals

GE Phantom was designed to give healthcare professionals a hands-on experience using multiple GE HealthCare ultrasound probes, fostering a deeper interaction with the product and the brand. The game challenges players to identify organs from images and quickly locate them on a phantom's body with a relevant probe.

How It Works

The game involves identifying organs and locating them on a phantom using the correct probe, all within a limited time. On a tablet screen, the player:

• First decides on the relevant probe to be used, with incorrect choices incurring penalty time.
• Then locates the organ on the phantom, with different points corresponding to specific probes. Errors add penalty time.
• The goal is to accurately match all organs to images using the right probes within the time limit.

Watch the video to see how the game challenges precision and speed.

The Big Idea

The game was developed by a team with many skills: software and hardware development, UX/UI and graphic design, and project management. Starting from an age-old concept for the Operation Game, we developed the idea further to make it relevant and engaging for ultrasound specialists.

How We Delivered

We had to strike a balance between tickling the fancy and educating the players, who may or may not have experience with ultrasound machines. Starting with a simple sketching of scenarios, we used client feedback to refine the game concept and enhance usability.

Captivating UX and UI for a Unique Experience

During health-tech events, tradeshows, conferences and seminars, the attendees have limited time between sessions and meetings. Our goal was to make the game interface seamless and user-friendly. In developing the GE Phantom, we set the following objectives:

• Foster positive brand connections for medical professionals.
• Offer a quick, enjoyable two-minute activity.
• Spark product curiosity without overwhelming users.
• Provide a realistic ultrasound experience and educational element.