The Challenge

Mikomax wanted to reach potential furniture dealers to schedule sales meetings and directly engage with its potential B2B customers at the WORKSPACE exhibition in Dubai. Facing tight deadlines, the company sought creative and effective ways of reaching the audience in a highly saturated market.

Our Solution: Hybrid, Peer-to-Peer Dealer Acquisition Campaign

Leveraging our long-standing presence in the UAE market, we developed an ABM campaign targeting key decision-makers on LinkedIn and through direct mail. 

Creative Direct Mail

Strategic prospects received personalised invites attached to a plant, which linked the gifts with the product features. Each invitation included a QR code for LinkedIn connections to meet Mikomax executives at WORKSPACE.

LinkedIn Outreach

The physical outreach was complimented by a LinkedIn campaign featuring direct messages from one Mikomax executive, sponsored InMails, and lead ads. Capitalising on the insight that local business professionals eagerly share advice on market entry, campaign messaging encouraged the audience to share their views on Mikomax's product-market fit.

Value Proposition

Additionally, to increase campaign impact, we created a value proposition deck linking local market and office furniture design trends with Mikomax offering to showcase a profitable dealership opportunity.

The Result

Adding a pinch of creativity into combined traditional and digital outreach methods helped Mikomax grasp the attention of prospective B2B customers. Over the short campaign duration, we helped gather and engage with 100+ industry leads. As a result, the client has established their first business relationships in the UAE, gaining a firm foothold in the region and beyond.