Engaging Investors with DMCC Real Estate Marketing Campaign
Client:
DMCC
Location:
Middle East and North Africa
Industry:
Professional Services
DMCC approached us to raise awareness about the unique opportunity it offers to commercial real estate investors from the Gulf: prime freehold land plots in JLT, one of Dubai free-trade zones.
Our B2B marketing strategy transformed the DMCC investment proposal into a detailed investor guide and a landing page with niche insights into Dubai real estate market, targeting investors on multiple digital channels with quality bilingual content in English and Arabic.
- Lead Magnet
- Lead Generation
- Social Media Campaigns
- Multilingual Content Creation
- Landing Page Creation
Audience & Market Research
We ran thorough research on industry voices and family offices to understand audience needs and the UAE investment landscape.
Investor Guide Production
To build investor confidence, we included the key insights on UAE market performance.
Landing Page Development
We designed a HubSpot landing page that improved the customer journey with interactive elements, providing a clear and focused path for visitors and ensuring multiple conversion points.
Digital Campaigns
Our B2B bilingual lead generation campaigns on LinkedIn, Facebook, Google Display and Search networks achieved over 2 million impressions, as well as engaged leads from target organisations.
When working with a new audience, it is crucial to invest a significant amount of time to understand what type of content they are interested in and how they consume it. Speaking with them in the language they use daily helps build long-term relationships and trust and primarily - wins their attention.
Olga Vazhnichaia
Digital and MEA Regional Director
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