The Challenge

Having a mature and validated product, Paratika aimed to compete with the market leaders while carving out a niche. The company made strides toward integrating digital touchpoints into its sales pipeline. Various online formats needed improvement for Paratika to ensure more efficient targeting across its two lines of business. The company sought to overhaul their approach by shifting the entire pipeline creation process for SMBs to digital channels, ensuring a more efficient, scalable, and targeted engagement.

Our Solution: Full-Funnel Digital Advertising Strategy

We conducted a thorough audit of Paratika digital presence and its competitors to identify target audience groups overlooked by the market leaders. With insights in hand, we developed a digital marketing base to ensure continued conversions across all stages of the marketing funnel, shifting the focus from cost-per-lead to cost-per-sales optimisation. Our approach included:

• Brand refresh
• Website redesign
• Demand and lead generation ad campaigns

Consistent Messaging

We transformed Paratika brand identity with more uniform narratives and engaging visuals.

Optimised Digital Experience

To ensure a positive customer experience, we refreshed the structure, layout, and key functionalities of Paratika website.

Enhancing the Sales Pipeline

Our next step was to identify and analyse a range of sales pipeline metrics, ultimately building a lasting marketing ecosystem for the client’s digital channels. We continuously processed an overwhelming amount of data to reposition the budgets and assess performance. 

Lead Generation Campaign

We developed and executed a two-layered B2B lead generation campaign, targeting cold and warm traffic with customised messaging and creative assets.

PPC Advertising

The success of our strategy and performance optimisation guidance encouraged Paratika to engage us to increase website conversion rates. We managed pay-per-click (PPC) ad campaigns for a year.

The Result

Paratika streamlined its lead-to-sales conversions and significantly reduced cost per sale (CPS). Our marketing strategy provided the client with a lasting digital framework which led to a steady increase in website traffic and conversion. Lastly, with consistent branding and a constant stream of new website visitors, Paratika gained a robust pool of users to be nurtured and converted in the future.