The Big Idea

We decided to shift the client's approach from a self-focused "The website is about us" to a user-centric "What's in it for me? How can this help?" mindset.

Working closely with the client’s team, we conducted a workshop to brainstorm the business goals, audience needs and growth plans, establishing detailed user paths for diverse customer segments.

Brand Redesign and Guidelines

Our goal was to clearly showcase the client's identity and match CyCommSec solutions with the unique needs of IT specialists and C-level executives.

The new branding aimed to ensure that first-time visitors immediately understand what’s offered, grasp the potential benefits, and feel compelled to engage further. We crafted a comprehensive brand identity guide, which included the brand philosophy, vision, mission, audience personas, detailed value proposition, and communication guidelines, ensuring a cohesive and impactful brand presence.

Website Structure and Wireframes

To ensure that CyCommSec website reflects brand philosophy, we constructed a detailed sitemap and site wireframes delineating the page structure and information flow.

The Result

Blending the refreshed brand identity and robust sitemap with intuitive wireframes, we delivered a clear blueprint of the site layout, message placement, and optimised user flow. The result? A dynamic platform that drives user interaction and satisfaction.