The Challenge

To build awareness of its existing product line and promote upcoming releases, Swiss Rotors sought to develop an integrated global digital marketing strategy. The goal was to stimulate demand for energy recovery wheels and counterflow heat exchangers among all customer segments across the USA, European Union, and UAE with new HVAC advertising ideas.‍

Brand Refresh and Consistent Visual Identity

We started by revisiting the Swiss Rotors outdated branding We refreshed the logo and applied an updated, less conservative key visual throughout the collaterals. Our newly established brand look & feel ensured a more modern appeal, reflecting the competitive advantage of Swiss Rotors.

All-in-one HVAC Marketing Strategy

Working hand in hand with the client, we defined core goals for the entire year.

Our team considered both the short and long-term perspectives by addressing the most immediate needs of selected intent audiences and building brand preference. We centred our marketing strategy on the following objectives:

• Improve brand recognition 
• Grow demand for energy recovery
• Generate more sales opportunities

Campaign Execution

We launched several digital marketing campaigns to achieve the desired objectives. Maximising the campaign reach, we used both paid and organic methods to engage the target audience:

• Thought leadership, social selling and brand preference activities
• Website UX redesign, improvement of search visibility and domain authority
• Product go-to-market and lead generation

Thought Leadership

We created insightful and visually appealing industry content and mentored the client’s subject-matter experts on how to organically boost brand visibility on social media. 

Search Optimisation

To enhance the domain authority, we developed on-page and off-page activities, crafted SEO-friendly blog posts, and partnered with sector media.

Digital Outreach

We hyper-personalised our email and social media strategies, tailoring content and messages to specific target groups.

The Result

Refreshing its brand identity and expanding customer reach allowed Swiss Rotors to shift from traditional direct sales methods. Our marketing strategy and campaign increased the client’s brand visibility and web positioning, introducing more customer touchpoints along the way. Empowering Swiss Rotors brand experts with quality thought leadership and social selling content has led to faster lead closing and a more dynamic sales pipeline.